Web Experience and Growth

Corporate websites are often used to provide service to both external and internal clients (i.e., customers and employees). Thus, corporate websites have become an important communication channel, for which anywhere and anytime access with an outstanding user experience is simply expected. Because of this, designing positive web experiences can have a significant impact on reducing costs and increasing revenue in organizations. For example, a recent study shows %70 growth in online sales for an Internet Performance company, after the company improved the experience design of its e-commerce site (Djamasbi et. al 2014). The results of this previous study suggest that the ability to assess the business value of websites experience design can play a significant role in the company’s ability to plan and manage growth (Djamasbi 2014). One way to address this need is by using predictive models as a guide for planning the development process and budgets. Predictive models in IS research play a significant role in understanding user behavior. Such models can also serve as an invaluable tool for informing the planning and management of innovation that relies on user behavior. In order to address this need, we propose a basic step towards developing such a model for redesigning a live internal website in a Fortune 500 company.